In response to the overwhelming desire for up-to-date social media and tourism statistics, here are some new numbers for 2012.
(UPDATE: We have now updated this post to include new and additional statistics from 2013. These are indicated in blue text. Note that in most cases we have not completely replaced the 2012 statistics, but added new metrics we felt were relevant to the information.)
In response to the overwhelming desire for up-to-date social media and tourism statistics, here are some new numbers for 2012. (Please note: Stikky Media did not create these statistics. For a list of primary sources, see below).
The world is expected to witness 1 billion arrivals by the end of 2012, according to the World Travel Market. And as a result, the relationship between travel and technology is closer than ever, with businesses continuing to turn to social media to promote their services and reach customers in a more intimate and personal way.
By 2015, 9 out of 10 consumers will have a mobile subscription.
Top five uses of smartphones while traveling:
Despite these numbers, the majority of ad dollars are still spent on traditional or paid media.
Increased trust in online and mobile ads:
Post-vacation, 46% of travelers post hotel reviews.
Social media has a huge influence on travel bookings. Of those who used social media to research travel plans, only 48% stuck with their original travel plans.
2013 Stats:
Sources:
The World Travel Market (WTM) Industry Report and Global Trends Report
Nielsen: Global Consumers’ Trust in ‘Earned’ Advertising Grows in Importance
Lab42: Techie Traveler
Facebook Key Facts
TripAdvisor Fact Sheet
Nielsen: Earned Advertising Remains Most Credible Among Consumers
Top 15 Valuable Facebook Statistics
TrustYou Travel Marketing Statistics