When it comes to improving the ranking of your website or increasing organic traffic, investing in SEO is important. Search engine optimization is one of the primary digital marketing techniques that can help you reach your target audience and help you improve the visibility of your brand online. Thus, making use of well-regarded SEO services is essential if you want to stay ahead of the fierce competition in your industry.
However, those doing the SEO for their website without the help of an agency can find it difficult to grasp the various intricacies of this online marketing technique. One of the reasons for this is the sheer number of on-page and off-page factors that SEO comprises of. Another reason is the frequent Google algorithm updates, which makes it difficult for most to stay on top of the ever-evolving SEO world. This poses a challenge for most marketers as well as newbies, who if not aware of the latest changes and trends in SEO, make silly SEO mistakes that prove to be quite costly.
Some of the most common SEO mistakes that you should know about are keyword stuffing, broken links, slow website speed, un-optimized landing pages, boring website content, among others. These mistakes not only affect user engagement but also harms your site’s credibility. These mistakes are also one of the reasons for a high bounce rate on your website, which leads to a lower-ranking on SERPs and a decrease in conversion.
If you want to learn what the most common silly SEO mistakes are, then you can refer to the infographic below. You can also refer to this helpful guide here, to know how to fix these mistakes before it becomes an issue. You can of course contact Stikky Media and we’re happy to help you develop and implement your SEO strategy.