Not completely convinced that your business should have a blog? Remember this: Content is king. And with the abundance of both free and inexpensive blogging platforms floating around the web (WordPress being one of the most popular), there’s no reason why your business can’t set up a blog and start connecting with customers in a matter of minutes.
Still not convinced? Here are 8 more reasons why your business needs a blog:
It boosts your SEO.
Google loves fresh, original content because it makes the web a more interesting and relevant place. That said, chances are you don’t update your website very often, so a regularly-updated blog is an easy way to get on Google’s good side.
It gives you a voice.
Blogs have the power to humanize your company. Write with a personal, friendly voice that people can relate to—not a stale, detached voice that exists solely to push products or services. If your voice is approachable, customers will be more likely to contact you, to ask questions and ultimately complete a sale.
It improves your social media presence.
Running low on social content? Share your blog posts. Each time you publish a new post, share it on Facebook, Twitter, LinkedIn and any other social networks you belong to. Offering up frequent, interesting content will make users come back for more, and will drive quality traffic back to your website. And if your content is especially compelling, users will share your posts with their own social networks, further boosting not only your traffic, but also your online reputation.
It sets you apart from your competitors.
A static website that doesn’t change or feature new content is essentially an online brochure—something that anyone with a computer can create. But with a blog, it’s easy to create fresh, new content that gives your business a competitive edge.
It ups your credibility.
It’s one thing to list of a bunch of services, but it’s another to show you actually understand what you’re selling. Blogs back up your business, proving to customers that you’re trustworthy, reliable and authentic.
It builds traffic.
By linking your blog to social sharing sites and social media platforms, such as Facebook, Twitter and LinkedIn, you’ll be building traffic and growing your brand. And if you write interesting, keyword-rich posts, there’s a good chance that Google is going to serve up your posts in the search results.
A regularly updated blog will also allow you to direct targeted traffic to your business. And the more traffic you have coming to your website, the more likely it is you’ll make a sale.
It nurtures a community.
Nothing is more satisfying than watching your blog attract like-minded individuals from every corner of the globe. With the proper attention, your blog can become a valuable space for communicating, networking, asking questions and answering questions—essentially the go-to place for industry information.
It helps you learn about your business.
Maintaining a business blog means you’re constantly on the lookout for interesting news, issues and trends. While that may sound like a lot of work, you will always stumble upon useful information that you might have otherwise overlooked. Don’t understand a pertinent issue? Tackle it in a blog post. Not sure how the latest industry change will affect your business? Explore the possibilities in a blog post.
Blog posts help you face industry issues head on, strengthening your business and proving you are invested in the future.