The redesign incorporated a data-driven digital strategy to better align the website with Fillogic’s business goals, improve customer engagement, and provide a seamless, future-proof platform that could easily adapt to emerging technologies and user expectations.

Conducted a Discovery Brief

• An outline of the key objectives, target audience, functional requirements, and design preferences, serving as a foundational guide to align stakeholders and ensure the project meets business goals and user needs.

Developed a Site Map

• This asset visually organizes the structure of the website, mapping out the hierarchy of pages and their relationships to ensure intuitive navigation and a clear user journey.

Crafted a Mental Model

• This document depicts the way users perceive and expect a website to function based on their previous experiences, which helps guide design decisions to align with their intuitive behaviours and needs.

Applied best UX Design practices 

• We visually communicating the brand’s identity while ensuring a cohesive, aesthetically pleasing, and user-friendly layout that enhances the overall user experience.
• Providing consulting on the mascot illustration and implementation site wide.

Built a Headless (WordPress) site

• Fillogic’s headless website offers greater flexibility, faster performance, and seamless integration with modern front-end technologies, allowing for a more customized and scalable user experience.