Social media isn’t a 9 to 5 job. Customers are online and active at all hours of the day, so if you’re only posting during work hours, you may not be reaching your most engaged and receptive audience.
In general, the best time to post is on a Monday between 1 p.m. and 3 p.m. EST. But throughout the week, the optimal time varies from business to business. Here are a few handy (and inexpensive) tools to help you determine your best time to tweet:
When to Tweet
Price: $4.99
One of the easiest, most effective tools around. Simply drop your username into the app, fork over $4.99 via PayPal, and receive your personal report of the best times of day to tweet.
Your optimal time is determined by two metrics: the performance of your past tweets and the times when the majority of your followers are online.
Tweriod
Price: Free
An incredibly comprehensive tool that takes into account all sorts of parameters, including your tweets, your followers’ tweets, your @mentions and your retweets. Find out when most of your followers are online, when your tweets have the most exposure and when you’re most likely to have an @reply.
It takes a long time to receive your results (either by email or DM), but it’s well worth the wait.
TweetWhen
Price: Free
This quick little website finds the best times to tweet based on your past 1000 tweets. Results are almost instant, making it a fun platform for creeping on other people’s accounts.
