From The Hive

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Performance Max uses AI
Google
Performance Max New Features

Google rolled out Performance Max (Pmax) in November 2021. As is usually the case with any new product, Google has

PPC and SEO work in synergy
Online Marketing
3 Ways PPC and SEO Work in Synergy

Separately, SEO and PPC can each do wonders to increase your traffic and sales, but if you really want to