The great thing about digital marketing is that everything is available at the touch of a mouse, even the help for doing it well. There are many resources online that can help you with your digital marketing. I have listed a few below that I believe are of great quality and can help your business conduct effective digital marketing whether it be creating content or understanding and using your analytics.
Digital marketing resources:
Occam’s Razor by Avinash Kaushik: An excellent analytics blog written by Avinash Kaushik who is an author, digital marketer, Google Evangelist, and a Co-founder of Market Motive.
Google Webmaster Tools: This site provided by Google will help you to optimize your website so that is easily searchable when using the Google search engine.
Smart Insights: Smart Insights is a great resource for when you’re ready to take action. They “share actionable marketing advice to help develop your business and personal marketing skills.”There are free downloads available on their website that take you through step by step processes to help obtain your digital marketing goals.
Convince and Convert by Jay Baer: They call themselves “social and content accelerators”. This blog is a great support tool for social media and creating great content for your own company. Convince and Convert is ranked as the world’s #1 content marketing resource. Jay Baer, the president of Convince and Convert has been involved in digital marketing since 1994 and was named one of America’s top social media consultants by Fast Company magazine.
I hope you find these resources as helpful as I do!