Audience Research and Targeting

• Conducted thorough research to identify potential customer segments based on demographics, interests, and online behaviors.
• Created 3 customer personas
• Focused on targeting cold audiences to introduce Quality Glass Block to new potential customers who had not previously interacted with the brand.

Creative Development

• Developed scroll stopping ad creatives for the “product aware” stage that showcased the unique qualities and applications of Quality Glass Block’s products.
• Crafted compelling ad copy variations to match our buyer personas emphasizing the durability, design flexibility, and aesthetic appeal of glass blocks.

Ad Campaign Execution

• Launched a series of Facebook ad campaigns specifically targeting cold audiences over a four-month period. Our three winning audiences came down to a purchase lookalike, a stacked Interest based off test winners, and an open broad audience
• Went through our 10 step testing phase to refine ad performance, ensuring the most effective creatives and messaging were used.

Conversion Optimization

• Built new landing and sales pages to provide a seamless shopping experience, making it easy for new customers to explore and purchase products.
• Implemented strategic calls-to-action to guide potential customers from interest to purchase.
• Added new upsell and product suggestion sequences on the front end of website