About designHouse Salon & Well Fed Beauty
Design House Salon takes a sustainable approach to providing hair services for clients on Vancouver Island in British Columbia, Canada. Run by husband and wife team Chantelle and Kurtis, they have a commitment to excellence in their craft.
They approached Stikky Media in the fall of 2020 with the goal of growing traffic and revenue for their online shop, WellFedBeauty.com, which sells a variety of high end hair products for men and women.
Since most visitors were local to the Salon based on Vancouver Island, our objective was to not only drive salon bookings but also broaden awareness and reach for their ecommerce store brand, WellFedBeauty.com.
The first thing we did was have our developers separate the two Shopify sites, making designHousesalon.com and WellFedBeauty.com stand on their own.
After implementing a series of conversion recommendations, we then leveraged a variety of channels, including Google Ads, Facebook Ads, SEO and a monthly newsletter to nurture and grow their brand. We successfully grew the brand from a local name to attracting visitors from across Canada and the world. Here’s a look at some of the specific results we achieved across each channel.
Well Fed Beauty – Brand Awareness & E-Commerce Success
revenue Q4 ’21 vs Q4 ’20
In terms of brand awareness, Well Fed Beauty took a huge leap in 2021. In Q4 2020, 92% of the store’s traffic was based in Canada while a year later, traffic came from 84 countries around the world with an increased share from the US. Additionally, this was demonstrated by the increase in organic traffic conversions.
In Q4 2021, overall e-commerce revenue grew over 200% year over year while average order value increased 72%. Transactions and conversion rate also improved significantly versus the prior year. If we look at the various channels, there are some notable improvements.
- Google Ads visitor revenue increased 112% year-over-year, while their conversion rate was up 150%, visitors spent more time on the site
- Organic search traffic became more valuable as well, with a nearly 300% increase in revenue and a conversion rate above 3%.
- The newsletter performed well, driving more traffic and increasing revenue 500% year over year.
In addition to all of these results, each visitor was more valuable with fewer people abandoning the checkout process and 76% more sessions resulting in transactions in Q4 2021 vs the same period in 2020.
As we look ahead, we’re excited to build on our success with Well Fed Beauty in 2022 and beyond.
“Stikky Media has been a strategic partner as we grew both awareness and revenue for Well Fed Beauty. They’ve worked closely with us every step of the way and have added value across the spectrum, from compelling ads through SEO and the newsletter. We have enjoyed working with them and look forward to growing the store even further in the year ahead.”
– Kurtis Brown, Co-Owner, designHouse Salon and WellFedBeauty.com
