Your Friday Reading List: All About Email Marketing
On this week’s reading list: Email marketing, email marketing and more email marketing.
This week was a newsletter week and so it got me thinking about email marketing, how it works, and how to make it better and more effective. Here are some good reads I found about that topic.
First, some technical information: if you’re sending emails from your company but NOT from your company’s server, your email may not be getting delivered at all. Business2Community explains what’s at stake.
If you have really big email lists, you will probably be more successful in your campaigns if you have some kind of segmentation. Since everyone is interested in different things, a single email blast to your entire list might not be the best way to go. GetResponse has a great introduction to segmentation that you should read.