Your Friday Reading List: Mobile searching, influencers and more
Welcome to volume #1 of the Friday Reading list. Every week, you’ll find a list of curated content picked from the best blogs and webzines. We’ll go over the range of topics we work in here at Stikky Media: social media, content, SEO and more. Of course, you can always email me and let me know what you’d like to read about!
Our first reading today is an article from the Marketing Pilgrim discussing research on local mobile search and shopping. The most interesting fact? 50% of local mobile searchers visit a store within 24 hours.
On Contently, you can read a debate about the effectiveness of influencer marketing. Is reaching out to influencers worth your time, or is it just all smoke and mirrors?
This Constant Contact post covers how to to use content to promote an event. If you have one coming up in the next few months, you might want to consider a content strategy to bring awareness of your event to more people.