Your Friday Reading List: Your Facebook File, Weird News And More
This week was busy with dad stuff, but lots of other things happened on the digital marketing blogosphere. Let’s have a look at this week’s reading list.
First, Facebook will let you review your marketing file and edit it. You know when you click “I don’t want to see this ad”? You’ll now be able to see what Facebook does with this information. They’ll also let you choose what kinds of ads you want to see. Are you going to use this new function or do you just glaze over any and all ads?
There’s an interesting piece on the Hubspot blog about why CIOs and CMOs should align themselves together. The most shocking thing? 80% of CEOs are not impressed with the work done by marketers and do not trust them. Is this a risk of the job, or do CEOs need to reconsider their attitude?
Reuter’s Institute for the Study of Journalism released its annual Digital News Report yesterday. There’s a lot of data to sift through, but here’s something interesting: the “weird news” category is now just as popular or more popular than entertainment news. Weird, indeed!
Marketing Land highlights data from a new email benchmark study that shows that top email marketing campaigns get a 9.5% click through rate–but considering that the median is at 1.5%, it’s quite the feat. I think I’ll be happy with my 5% average!
“Internet (didn’t) Kill The Newspaper Star”, according to a new study published in the American Economic Review. The study debunks a few myths about online news, including the one that says that the price of attention online is lower than offline.
What did you read this week that was interesting or challenged your assumptions? Share your links with us!